own brands Himmeltau 2011-08-11
Heavenly gentle to the young and old!
Contented faces…
Today as in the past Himmeltau children´s semolina can be recognized by the children´s faces gracing its package. However Himmeltau does not only bring on a contented smile to the faces of the very young. Whether Himmeltau is enjoyed by young or old: Each variety of the table-ready cereal blends is easily digested and very agreeable. Being the undisputed market leader in the semolina-pudding segment, Himmeltau also scores as a leading innovator: Himmeltau milk for children is the first of its kind that exactly meets the nutri-physiological needs of infants in their growth phase.

At 96% undisputed market leader of children´s semolina in food retail and chemist retail!
At 75% – brand awareness – an Austrian product by tradition!
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own brands Die leichte Muh 2011-08-09
Success can be light and easy!
Young, dynamic, inventive and likeable are the attributes that distinguish “Die leichte Muh” as a brand. A natural approach to lightness and pleasure.

Coffee milk and the first low-fat fresh milk with prolonged freshness guarantee enrich the breakfast table for an active morning start. The first “Coffee 2 go” in a non-chilled cup – delicious coffee from fresh beans with low-fat milk, lightly sweetened – combines lightness with pleasure any time of the day.
Ideas for further delicious low-fat milk innovations abound. TV-Spots featuring an uplifting lightness in sunny and blossomy surroundings underline the brand´s ambiance and convey to the consumer a bright perspective on life: Take it light and easy!
Nr.1 in the low-fat fresh milk segment
Nr.2 – behind Maresi – in the coffee-milk market
First coffee from fresh beans with low-fat milk non-chilled in the popular cup
(source: Maresi data, The Nielsen Comp.)
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partner brands Ovomaltine 2011-08-09
Ovomaltine the Swiss power brand approaches nutrition
conscious mothers, kids, teenager and athletes as well as gourmets.
Ovomaltine gained world fame with its malt powder and has always been up to creating innovative and nutrious products such as Choc ovo, Knusperschnitte, the 100g Ovomaltine chocolate bar, Ovo drink, Crisp Muesli and Crunchy Cream since its beginnings in 1865.
The latest product is Crunchy Biscuit!
Since January 1st 2008 Maresi Austria has been the exclusive distributor of Ovomaltine for the Austrian market.
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own brands Maresi 2011-08-09
For a golden coffee delight.
Maresi Alpenmilch – the original in the glass bottle since 1955 – is widely understood as a generic term for coffee milk in Austria.
Naturally pure, Maresi has been used by two generations of Austrians now to give their cup of coffee that golden finish.

What is it that makes this brand so persistent? Premium quality, a timeless design as well as a consistent brand management over the years have made Maresi into a classic. Its strong reference to nature, mountain pastures, sense of home and its commitment to Austria identify this brand. As a result, it was able to climb its way up to reach the status of an Austrian power brand in a continuously growing product portfolio and thereby secure its position on a level that is reserved for very few global brands.
95% brand awareness
98% distribution
50% market leadership
(Source: Market 07, AC Nielsen)
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own brands Siggi 2011-08-02
Cool hits for cool kids!
With unique taste and a great design Siggi chocolate milk scores in the children’s milk segment.

In an environmentally friendly can with its attached straw Siggi chocolate milk for children does not only taste so good, it is also made from the best Austrian alpine milk and naturally free from preservatives and colourants.
Milk and cocoa at its best does now also apply to the Siggi Milk Snack! The new snack made of a delicious chocolate sponge and 50% creamy milk-filling freshens up Austria’s cooling aisles to the delight of young and old. Selected ingredients like milk, yoghurt and honey make sure this ideal snack is loaded with valuable energy for in-between-meals.



