United Biscuits is a British multinational food manufacturer, being the second largest sweet and savoury manufacturer in the world, has given widely loved biscuit brands to the sweet mouths and cracker-crazy consumers. Among all the magnificent brands, McVitie’s arrived to Hungary in November, 2012. Under the brand McVitie’s, three sub-brands were introduced in Hungary, McVitie’s Digestives, McVitie’s Kids and Go Ahead! Crispy Slices.
McVitie’s biscuits have been enjoyed by generations for around 160 years. Over one hundred years later, the McVitie’s Digestive remains a firm favourite and is the highest selling brand in the everyday biscuit segment.
The McVitie’s Digestive is a delicious wheat biscuit made using the traditional recipe since 1892, made from a blend of wheat flour and wholemeal. The name Digestive was derived from its high content of baking soda as an aid to food digestion. It has always reigned supreme as the perfect partner for the great British cup of tea, however it is more than suitable for every occasion, breakfast, snack or as a base of recipes.
For the serious chocolate lovers, the best of both worlds have come together to provide them with a delicious wheat biscuit covered in a layer of milk chocolate. The crunch of the biscuit combined with the melting of the rich chocolate makes this a perfect indulgence.
May it be the Original, the Milk or Dark chocolate covered biscuits, all of them are a real treat for the biscuit lovers. Unique feature is that McVitie’s Digestives contain no artificial flavours or colours, and no hydrogenated fat.
McVitie’s believes in the next generation for which they created a wonderful kid range with the famous figures of today’ most popular cartoons - especially for little girls and boys. Explore the world with Dora, giggle with Spongebob, travel with the Smurfs or save the world with Justice League ( including Batman, Superman, Wonderwoman ), we guarantee it will be a journey! We not only treat the kids with chocolate covered biscuits, but also educate and entertain them with the little games that are hidden in the boxes.
The McVitie’s biscuits for kids are a treat they’re sure to love!
Go Ahead! crispy slices quickly became the biggest brand in the healthier biscuits category around the world. The Go Ahead! brand offers consumers delicious snacks they can feel good about eating and can be enjoyed at home or ‘on the go’. Go Ahead! is a tasty, crunchy, light biscuit with uniquely high fruit content, available in a wide range of flavours – apple, orange or forest fruit. It is a perfect match for conscious, healthy consumers and weight watchers, especially because they offer low calories in a sweet bite. Being individually packaged, it is easy to carry and easy to control what you eat.