McVities Biscuits are baked in UK since 1830, and today, after more than 180 years, are not only the most loved biscuits by the British, but also very famous worldwide.
After 50 years, in 1892, McVitie’s launched FIRST digestive biscuits in the world. The new product was made with wheat flour and whole wheat, with baking soda and has high content of fibre and nutrients. Since than, original recipe has been improved by reducing content of fat and sugar and by launching varieties with milk and dark chocolate.
McVitie’s Go Ahead! Crunchy Fruit Slice, became very soon after launch, the biggest brand in healthy biscuits segment.High content of fruit (36%), and low caloric index recommend Go Ahead! as a healthy and delicious snack.
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